Books & Articles
Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath
The Irresistible Offer by Mark Joyner — A must-read if you're putting together publicity or ads
Free Publicity by Jeff Crilley — An all-time favorite. Quick and easy to read. This book was published in 2003 but still has more great info than most other sources.
How To Get Free Publicity For Your Business On TV And Radio - Good article for beginners
Type & Layout by Colin Wheildon — Don't miss this one, because it explains the impact of various layouts, fonts, etc. Want to make an impact? Learn what to avoid!